How to Choose AI Use Cases and Measure Real ROI
The fastest way to waste money on AI is to start with the question, "Where can we add AI?" That question produces chat widgets, vague pilots, and dashboards full of activity metrics that do not change the business.
Start with a better question: "Which workflow would create measurable value if it became faster, cheaper, safer, or more consistent?" This guide gives founders, product teams, and engineering leads a practical framework for choosing AI use cases and measuring ROI without falling into AI theater.









