What Is Estera? A Practical Guide to Its AI Receptionist
An unanswered phone call or WhatsApp message can quietly become a lost booking. The problem is especially visible in businesses where employees are serving customers, attending appointments, driving, or working outside normal office hours.
Estera is an AI communication platform designed for that gap. It can answer inbound phone calls, respond to WhatsApp conversations, collect lead information, book appointments, and transfer unusual situations to a person. It is built for service businesses rather than as a general-purpose chatbot.
This guide explains what Estera does, how its products fit together, how to configure it, and where a human team still needs to remain in control.